91springboard, in collaboration with Google for Startups, wanted to help women entrepreneurs grow their network. Not just that, they wanted the world to support brands that are run by women. So Moshimbo asked all the women entrepreneurs to add the "WE" (Woman Entrepreneur) icon to their brand logo in order to make it easier for the world to know that their brand is run by a woman.

"WE" is an initiative celebrating and promoting Women Entrepreneurs around us. With this initiative, we made it easier for aspiring women entrepreneurs to believe in themselves. And at the same time, we made it easier for men and women to easily identify and support brands that are run by women entrepreneurs.

Moshimbo Belief #893

A beautiful design is not beautiful until it solves the problem

Moshimbo Belief #28

Be ugly in the most beautiful way