Build3 is a startup studio focusing specifically on impact-focused startups, ones that are built on 3 strong pillars: creatively, conscientiously, and through the power of communities. From getting the right team, resources, and investment to relevant guidance; Build3 brings all that and more for any startup.
Being a different kind of startup studio, Build3 needed a different kind of design approach too - one that’s very approachable. The logotype is designed around the 3 pillars that the brand was formed on. And the pillars are placed offset in the logotype to emphasise their significance.
Starting something new is associated with being young and childish. Which is why the illustration style is designed to add approachability to a very informative website otherwise. It carries the same significance and is always shown in three. For ease, the complex, technical information is broken down into simple, illustrious language for ease. Fun and cool elements for easy association with the brand have been created without compromising all the information that needs to be communicated.