Established in 1974, IFB celebrates over four decades of technical excellence in laundry, kitchen, and living solutions. Much of this success can be attributed to their manufacturing facilities that meet global standards. The company has always represented the leading edge of technology, which is why, for an Indian consumer, IFB has become a name synonymous with quality machines. Which is why when IFB approached us to redesign the communication materials for their laundry and kitchen range, we were naturally excited and a little nervous.

We conducted interviews with some of the best lifeguards and identified their traits and characteristic. In all honesty, we saw this as a genuine opportunity to strike a different creative tone to the incessant noise and chatter that surrounds us. As a result of which, we developed World's first Konkani Font drawn from the bold, local brand. To challenge our society's obsession with a foreign language, and to demonstrate that life in foreign way is not the only way forward, the identity focusses on being true, both in its values and toughness. The bright colour palette conveys the optimism behind the brand.

Moshimbo Belief #893

A beautiful design is not beautiful until it solves the problem

Moshimbo Belief #28

Be ugly in the most beautiful way