Sofar is known for reimagining the live event experience through curated, intimate performances in 441 cities around the world. We worked with the team to create a series of posters for their anniversary show. Much like their music, our posters stayed within the music genre but with a more personal, human touch to address both listeners and the industry at large.

The venue was the Museum Of Goa, a place known for celebrating contemporary art and artists. Taking inspiration from the venue, we brought alive the brand promise of mixing melodies and artists on one stage through an even randomer mix of media styles, like realism mixed with illustrations. ‘The Music of Freedom" is a tribute to all those brave hearts who produce art that sits outside of the established norms for anyone to hear, anywhere.

Moshimbo Belief #893

A beautiful design is not beautiful until it solves the problem

Moshimbo Belief #28

Be ugly in the most beautiful way