Spotify was providing a heavy discount on premium subscriptions to all music fans. And the best way to promote a discount this good was to promote it at times when one would wish they had a Spotify premium account. Moshimbo collaborated with the amazing team at Leo Burnett India to create a series of such illustrated situations.

To introduce the offer, we needed an illustration style that would work well in any and every situation. Thus, we decided to infuse edginess and personalisation into a style that reflected realism. And while Spotify elevated the listening experience of India’s music enthusiasts, Moshimbo tried to elevate the fun part of their art. ~ art directed by Shefali ~ illustrated by Sayan.

Moshimbo Belief #893

A beautiful design is not beautiful until it solves the problem

Moshimbo Belief #28

Be ugly in the most beautiful way