Real Good Energy Shot
Zosh is India’s first energy shot made for youngsters. Between deadlines and dates, pursuing passions and chasing dreams, online and offline, young India is living a very active life. Zosh was born out of the belief that there should be a better way to energize. Without it, one tends to pick up unhealthy habits to keep going. As a category creator, the real challenge was to build the brand as a distinct and viable alternative for instant energy. We partnered with Zosh to craft a unique brand narrative, identity, packaging, and website design.
Bringing Energy to the Design
It’s not just the brand we had to build; we had to build the category too. That’s why it is imperative for the brand to look as fresh as their product. From this foundation, we created an identity that depicts energy in a bold, compact format. With packaging being the brand’s biggest as well as smallest real estate, the vertical logo unit offers both uniqueness and maximum visibility. Distinctive custom typography matches the brand’s bold claim and strength while communicating a clear message in a chaotic environment. For added variation, we created a series of illustrations to showcase Zosh Energy, further inspired by beloved matchbox labels.
Experiencing a Slice of Zosh Energy
To make the audience more aware, the website became the perfect place to live up to the promise of instant energy. We shifted the focus from information to experience. To depict the experience aptly, the bottle becomes the cursor and makes things livelier wherever it goes. The website lives and breathes energy, giving its viewers a chance to taste the real Zosh.
