Why think brave?
Who the fuck do we think we are?
We make brands look beautiful ** and build brand worlds that drives real business.
Founded by creative partners Deepak & Shefali, we believe good brand design creates distinction—not just through visuals, but through ideas. From crafting a story to defining a strategy, assigning colors to assigning personality, naming them to giving them an identity—we help brands tackle real challenges with simple ideas and sexy design.
We’re passionate and approachable, bringing clarity and consistency. We build brand design worlds that help turn products and services into recognizable brands—instantly. And memorable brands—eventually.
We’re passionate and approachable, bringing clarity and consistency. We build brand design worlds that help turn products and services into recognizable brands—instantly. And memorable brands—eventually.
Some more boring words on how do we process.
Be insanely jealous of where we are
GO
A
Yes, we are based out of sunny *** Goa.
It’s not a mainstream choice for business, but a conscious one. Goa’s brave, beautiful and offers time. And that’s exactly the kind of place we think is good to do beautiful work.
This is them
Moshi J
Chief Executive Office
Moshi is the CEO and emotional compass of Moshimbo. Her formative days on the street have given her unmatched instincts and management skills.
Unlike most dogs, she doesn’t care for belly rubs, loud greetings, or unsolicited attention. A creature of solitude, grace, and quiet judgment — she operates more like a cat than a canine, which probably explains her razor-sharp decision-making.
On stormy days or still ones, she is the northern star of Moshimbo — guiding the ship with calm intuition and unmatched authority.
Unlike most dogs, she doesn’t care for belly rubs, loud greetings, or unsolicited attention. A creature of solitude, grace, and quiet judgment — she operates more like a cat than a canine, which probably explains her razor-sharp decision-making.
On stormy days or still ones, she is the northern star of Moshimbo — guiding the ship with calm intuition and unmatched authority.
Cheese A
Human Relations
Cheese is Moshimbo’s Head of Human Resources and arguably the most dog a dog can be.
She joined the team at just two months old, and since then, the studio’s happiness index has gone up by 790%, emotional resilience is at an all-time high, stress levels drop by 42% during tight deadlines, and spontaneous laughter has increased 3.7x across departments.
Cheese snores through the most hectic, soul-crushing days — quietly teaching everyone how to love and live better.
She joined the team at just two months old, and since then, the studio’s happiness index has gone up by 790%, emotional resilience is at an all-time high, stress levels drop by 42% during tight deadlines, and spontaneous laughter has increased 3.7x across departments.
Cheese snores through the most hectic, soul-crushing days — quietly teaching everyone how to love and live better.
Deepak J
Creative Partner
Deepak is the co-founder and creative lead at Moshimbo, a design studio he has helped shape and grow over the last six years. Backed by over a decade of experience in advertising at agencies like McCann, BBH, Leo Burnett, and CLA, he brings a sharp understanding of strategy, a deep sense of how brands work, and a strong eye for design to every project he takes on.
His work spans iconic campaigns for brands like Jeep, Google, Red Bull, Bajaj Motorcycles, Porter, Pilgrim, and IFB — creating meaningful impact across sectors including consumer & retail, technology, automotive, health & wellness, media & entertainment, logistics, and beauty & personal care.
At Moshimbo, Deepak drives a culture of curiosity and craft, believing that every great brand begins with a bold idea beautifully told.
His work spans iconic campaigns for brands like Jeep, Google, Red Bull, Bajaj Motorcycles, Porter, Pilgrim, and IFB — creating meaningful impact across sectors including consumer & retail, technology, automotive, health & wellness, media & entertainment, logistics, and beauty & personal care.
At Moshimbo, Deepak drives a culture of curiosity and craft, believing that every great brand begins with a bold idea beautifully told.
Shefali A
Creative Partner
Shefali is the co-founder and creative lead at Moshimbo, a role shaped by six years of building the studio and over 15 years in the industry. With a foundation built at Ogilvy & Mather, she brings a deep understanding of brand thinking, a sharp sense for people and culture, and a strategic instinct for storytelling to every project.
Her work has helped build some of India’s most loved and widely seen campaigns — for brands like Google, Tata Sky, Amazon, Disney, and Porter — and has been awarded both in India and at Cannes. From early-stage startups to cultural mainstays, her creative influence has shaped identities across sectors including technology, FMCG, entertainment, logistics, beauty, and e-commerce.
At Moshimbo, Shefali leads with clarity and craft — building brand narratives that are purposeful, distinct, and built to last.
Her work has helped build some of India’s most loved and widely seen campaigns — for brands like Google, Tata Sky, Amazon, Disney, and Porter — and has been awarded both in India and at Cannes. From early-stage startups to cultural mainstays, her creative influence has shaped identities across sectors including technology, FMCG, entertainment, logistics, beauty, and e-commerce.
At Moshimbo, Shefali leads with clarity and craft — building brand narratives that are purposeful, distinct, and built to last.
Moshimbo is more than you and me. Moshimbo is us.