Boon

Making water better
Design Strategy
 • Brand Identity • Design
Visual Guide
 • Product Interface • Website Design
Moshimbo Design Studio - Winner of multiple Kyoorius Blue Elephants
Baby Elephant Kyoorius Design Awards
Boon (formerly Swajal) is one of India's largest water-tech firms, dedicated to making water better and more accessible to all. From Zero Mile Water to bringing water ATMs to big, small, and all parts of India, Boon has been committed to providing clean drinking water to millions of Indians every day. Boon approached us with the intention of changing their name, narrative, and visual identity, with the goal of creating a cohesive brand.
Man in athletic wear sitting on a concrete block drinking water from a plastic bottle. Boon.
Re-imagining water’s playbook for the world
Water is nature’s blessing to life. It’s a boon to the world. It felt most appropriate to rename and celebrate Swajal’s journey as Boon. Transformative but deeply rooted, Boon needed an identity that was energetic and aspirational, like clean water itself. Dots symbolise the inception of life. These dots connected through a network of lines that stood for the power of flowing water, gave birth to a unique design system for Boon. Orange for the dots and blue for flowing lines, both drawn from natures’ palette, breathed life into the design. At the core of this identity was born a logo from the synergy of water and life, forming a cohesive design system.
Three outdoor advertisements for Boon hydration systems featuring a phone app, purifier, and refill station.
A sleek white Purify water dispenser with control panel and decorative wave design by a staircase. Boon
Our water, our way.
A functional, flexible design language, firmly rooted in the design DNA, ensured its adaptability across various brand touchpoints. Everything from technically advanced machines to reusable glass bottles effortlessly sported the key elements of the Boon design system. It brought consistency in the brand, making it easily identifiable. A visual flow was created to bring visual fluidity across all brand elements.
Woman pouring water from a glass bottle into a glass at a wooden table. Boon.
White Purify water dispenser with UltraOsmosis and WaterAI logos on a blurred cafe background. Boon
Person holding a blue cup with a dotted pattern and the word 'boon' printed on it.
Person holding a white tote bag with large blue circular designs and the text 'Better your water.' Boon.
Billboard showing a girl resting her chin on her arms looking at a glass of water. Flavaroma
Clear glass water bottle labeled 'boon' placed on sandy beach with ocean waves in the background.
MiniTV
Translating brand experience into brand expression.
go back
meymey
Hand crafting category insight into brand identity.
go back
Changing the water-tech conversation, with clarity and design.
play
pause