Right Life

One app for life
• Design Strategy • Brand Identity • Brand Experience • UI • UX • Strategy • Concept
RightLife was built to do what most health apps don’t—go beyond a single habit and look at life as a whole. From how you eat, sleep, move, and think, it brings every aspect of wellness together under one system. To support that vision, we developed the entire brand and app design from the ground up. The identity had to be wide enough to stretch across different functions, but still feel whole. The result was a design system that could do just that—hold complexity, but show up simply.
The visual language of life
At the heart of the brand is a symbol inspired by the simplest idea: living right. The RightLife logo brings together all four aspects of health into one unified form—minimal yet meaningful. The brand language follows suit. The brand world is a beautiful amalgamation of stark edges and soft elements. Every element, from icons and illustrations to content cards, carries this contrast forward—a visual balance of precision and care. Just like the brand, the design lives in harmony.
Designing wellness
RightLife is built on a powerful idea—that healthy living isn’t one-size-fits-all. It’s layered, personal, and constantly evolving. When they approached us to design their app, the brief was clear: create an experience that reflects everything RightLife offers and everything it can offer you. The challenge? Making a vast ecosystem of content, services, and tools feel effortless to navigate. The answer lay in structure—and the joy of discovery.
Categorising for consumption
The RightLife universe was divided into four core categories of healthy living. Each was assigned its own distinct colour palette. Together, they brought clarity to the experience—allowing users to explore wide-ranging content while still feeling anchored in one cohesive app.
Designed with precision but placed within organic, contrasting backdrops, icons borrowed from the brand’s core philosophy: the balance of discipline and empathy. Structure with softness. Rigour with care. Because holistic health needs both.
Stories that guide, not just decorate
RightLife is made for discovery. To match its depth, we created a system of illustrations built around intent and use-case. Three distinct styles were developed—each tailored to different card sizes and content formats. But beyond aesthetics, each illustration told a micro-story. More than just visual cues, they added context, warmth, and relatability to every scroll.
A system built for creators—and for consumers
The app was designed to be alive—with new content constantly added by multiple creators. We built flexible, data-informed card systems that could adapt as the platform grew. Discovery was at the core. Every scroll invited exploration. Every card delivered value—whether educational or service-driven.
Wellness that feels welcoming
In a space often gated by sign-ups and paywalls, RightLife took a different path. We designed the experience to be open—even for non-signed users. From day one, users could explore the full spectrum of content and services, encouraging them to take the next step in their health journey without friction.
Because wellness should meet you where you are—and guide you where you want to go.
IFB
Consumer appliances, reimagined beyond the lifestyle frame.
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MiniTV
Translating brand experience into brand expression.
Guiding users through an all-in-one health experience.
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