Zoop

Human thought, tech solutions.
• Design Strategy • Brand Refresh• Brand Identity • Design System  • Brand Guide
Zoop is a tech solutions company offering instant, easy, and advanced solutions. They provide various services, including verification, onboarding, document processing, and lead qualification, with a unique approach—a human approach. They help businesses deliver better solutions to their clients because, unlike their competitors, the team at Zoop not only thinks about their clients but also about their clients’ clients.Everyone believes—and rightly so—that the world is currently running on technology. However, what most of us fail to recognize is that technology is run by the people of this world. This seemingly simple fact has become the crux of all our learnings for Zoop.
A Tale of Two Brackets
Our branding and design system is imagined to reflect both sides of a solution — the tech side and its human side. To create the Zoop logo, we used a familiar element from tech language: brackets. The round brackets, which define functions, and the curly brackets, which define attributes, combine to form our logo identity.
(Human thought) {tech solutions}

(How to do) {what to do}

(Easy) {onboarding}

(Partner) {integration}
Moving Forward with Design
Another key asset for the brand is its new logo symbol. Understated yet distinctive, the aim is for it to be a strong and authentic representation of the brand offering. It’s designed to work as a clean and clear shorthand where needed. The entire design system, developed around the philosophy of moving forward, captures Zoop’s positioning at every level, allowing the logo to be present in all aspects of the brand. It’s a visual statement of who Zoop is, with a symbol that reflects what Zoop will do.
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