Dealshare

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• Design Strategy • Brand Refresh • Brand Identity • Design System  • Brand Guide
Back when most apps were changing the way India shops, Dealshare began with a different ambition: to change the way India saves. In a market racing to deliver faster, Dealshare chose to slow down and focus on what truly matters to its consumers: value. Built for middle-class India, the brand was always about putting the everyday saver at the centre of its story.As Dealshare grew into India’s trusted savings app for groceries, the brand itself evolved, and it was time for its identity to do the same.
Red Dealshare sign with white logo and coins above a glass storefront entrance.
Turning savings into a symbol
The Indian consumer has always believed that a rupee saved is a rupee earned. Small, consistent savings, whether through a bargain at the market or a discount on essentials, build a sense of control and pride. For the rebrand, the idea was simple. Since every deal on Dealshare helps you save more, why not make saving the core of the brand itself?That thought led to the creation of the Dealshare Currency, a symbol that reminds users that this is more than just another grocery app. It is a platform built around the joy of saving.
Red billboard on building with text promotes lowest prices guaranteed by Dealshare.
Store wall poster advertising Fresh Bazaar with phone screen filled with fruits and vegetables. Dealshare.
Hand holding smartphone with grocery product sale notifications on screen. Dealshare.
Motorcycle rider in red jacket and helmet with Dealshare logo riding on city road with skyscrapers.
The new face of value
In the new system, savings take centre stage. Coins replace clocks as the pulse of the brand. The new Dealshare Red paints this world of value with warmth and confidence, while the D-symbol helps the brand stand apart, bold, distinct, and refreshingly untypical for the category.
Red motorcycle helmet with clear visor and white logo on seat outdoors with trees in background. Dealshare.
Person placing sealed grocery bags with Dealshare logo on tiled floor at a doorstep.
The currency of everyday pride
Daily deals now drive the communication. Products, offers, and the Dealshare Currency form the core of every layout, brought together through assets that feel distinctively Dealshare. The result is a brand world that feels new yet known, an evolution that strengthens what the brand has always stood for. Dealshare now represents more than just discounts; it embodies the everyday pride of saving.
Red circular badges with white text stating 2 hr Delivery, 0 Delivery Fee, Lowest Prices Guaranteed. Dealshare.
Hand holding phone showing delivery app map with route and Confirm Delivery Location button. Dealshare.
Delivery person in red uniform handing a package and paper bag to a woman at her door. Dealshare.
Hands holding red Dealshare ad with white text and emojis of biscuits, lipstick, pan, snack, charger, and carrot.
Three red panels showing a pepper and chili, cauliflower and headphones, mascara and pacifier with text comparisons. Dealshare.
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